Vice President of Sales and Marketing Opportunity-New Jersey

Senior Housing Search is seeking a VP of Sales and Marketing for a Long-Term Care/Senior Living organization in New Jersey. The chosen candidate will be responsible for developing and implementing marketing strategies to promote long-term care services within their portfolio. Your primary objective will be to increase brand awareness, drive patient admissions, and support the overall growth of their long-term care and senior living communities. You will collaborate with a diverse range of stakeholders, including the regional team, facility administrators, healthcare professionals, community organizations, and referral sources.

Key Responsibilities

Strategy Development:

  • Develop comprehensive marketing strategies to promote long-term care and senior living services.
  • Analyze market trends, competition, and target audience to identify opportunities for growth.
  • Set clear objectives and measurable goals to track marketing performance and effectiveness.

Brand Promotion:

  • Create and implement branding initiatives to enhance the visibility and reputation of their long-term care and senior living communities
  • Develop marketing collateral, including brochures, presentations, and digital content, to communicate key messages and benefits.
  • Coordinate advertising campaigns, both online and offline, to reach the target audience effectively.

Relationship Management:

  • Cultivate and maintain strong relationships with key stakeholders, including healthcare professionals, hospitals, physicians, social workers, home health and senior living communities.
  • Collaborate with facility administrators and regional team to support their marketing needs and align marketing activities with facility objectives.
  • Organize and participate in industry events, trade shows, conferences, and community outreach programs to build brand awareness and generate leads.

Referral Development:

  • Identify and engage with potential referral sources such as hospitals, physicians, home healthcare agencies, and community organizations.
  • Develop and implement strategies to increase patient admissions through effective referral management.
  • Conduct regular visits to referral sources, provide educational materials, and establish referral relationships.

Performance Analysis:

  • Monitor and analyze marketing metrics, including lead generation, conversion rates, and return on investment.
  • Utilize data-driven insights to optimize marketing strategies and tactics.
  • Prepare regular reports and presentations on marketing activities, achievements, and areas for improvement.

Qualifications and Skills:

  • Proven experience in marketing, preferably in the healthcare or long-term care/senior living industry.
  • In-depth knowledge of marketing principles, techniques, and strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent interpersonal and communication skills, with the ability to build and maintain professional relationships.
  • Proficiency in digital marketing tools, social media platforms, and marketing automation software.
  • Self-motivated and proactive with the ability to work independently and as part of a team.

Very competitive salary and bonus to include a robust benefits package.

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